Ball Fusion
Ball fusion street soccer dvd
Ball Fusion software development
Street soccer live community site developed by LupimediaWe produced a fun and fully interactive product to teach street soccer and freestyle to young people. The project involved developing a new and exciting urban brand. The dvd now sells across the world and has seen around 30,000 copies sold world wide.
Advertising campaigns and online sales strategy were all directed through Lupimedia.
All of the footage was shot locally, in High Definition, and remastered into an interactive DVD, allowing multiple views of each trick, slow motion, and audio and text descriptions. It features both local players, and international stars, and an all-origional soundtrack, with both in-house composition and local R & B artist Slu De-Marco.
The DVD was compiled into a format which allows the content to be played both natively on a PC and also through an alternative option on a TV through a standard DVD player.
A Re-Mastered version was produced for the Danish market, featuring International Star Brian Laudrup.
The dvd also links to an online community site that allows users to create a profile and upload their own street soccer videos for others to comment on.
•DVD production
•Softwae development
•Video production
•Brand consultancy
•Community site development web2.0
•Flyer and poster design
•Online advertising