Responsive Website Design

Published Thursday 23rd Jun 2016
By James
Responsive Website Design

A Responsive website is quite simple really,

“Elements of a website changing to best fit the device it’s being viewed on. Be it large desktop all the way to small phone.”

But if you’re a closet techy it’s actually a dynamically shifting layout that fits to function fully on any and all screen size. Using a mixture of html and css to achieve a seamless transition between different screen widths thanks to viewport meta info and media queries in css to instruct the objects to be the right size and right place at particular screen widths. As we said, quite simple really. 

There is higher and higher demand for yours and everyone else’s websites to be responsive, as we live in an age now where if you visit a website on your phone and find yourself pinching and zooming (or worse) to be able to use the site you’ll end up throwing your phone through a window, and thats not good if that is your website causing that reaction in potential customers! 

Take a look at this awesome video we made back in 2013 that will teach you everything you need to know about Responsive Design.


As you will now know responsive design and consideration is aimed at supplying a usable and flawless aesthetic on every device be it mobile, tablet, laptop or desktop. This means that a responsive site is better for more people, a larger customer base, and will therefore also allow more reach online. By now I’m sure you are aware of the benefits but you may not know the gravity of them, let me throw in some numbers: There were 1.5 billion smart phone users in 2014 and forecasts estimate 2.5 billion in 2019. 

You may now be asking, so why haven’t all sites been designed responsive, why do we even have static websites? Well as you may well have also guessed it has something to do with technology and changes in practices in the industry as much as it is due to demand because of smart phones etc. Designs themselves must actually be well thought out and planned so that a site may be able to respond to a screen size. If you imagine designing a page worth of content, it all has to go somewhere instead of just shrinking so the planning time required to build a website increases.

A major benefit outside of the user experience gains for a customer is that Google actually gives your website a better ranking if it’s mobile friendly/responsive compared to other static websites. 

If you are now considering a responsive design website or maybe a redevelopment of your exisitng site to meet the current needs of web users today then you can guarantee we will provide a high quality responsive design with all of our experience and knowledge behind it.

Contact us today to have a natter about your responsive design project.