Piggy Bank Wines

What a fantastic project to work on - introducing a wine brand to the market that gives a donation to charity for every bottle sold. Lupimedia worked with Guy Anderson Wines on bringing the social media strategy to life. Website, Facebook app, and mobile were all looked after by the Lupi team with some great results.

The project allows the public to vote using a Facebook app that helps sway the percentage of the `Piggy Bank` that each charity receives.

This joined up approach utilising the best of all devices and portals gives the wine industry a refreshing lift showcasing what can be done when embracing technology.